When Google Assistant was announced in 2016, it brought a tectonic shift in the online market. The Google Assistant was no longer the first voice assistant on the market; there were other pre-installed voice assistants, but the integration Google Voice Assistant showed at launch with Android, the world’s leading OS, stunned the world.
Since then, several other players have jumped into the fray, like Alexa, Cortana, Bixby, and Google is no longer the only player in the field.
But does voice SEO that important, and does one need to get voice search optimization services to compete in the market.
Yes, voice SEO is that important, and yes, you need to get voice search optimization services to have any chance in the future. However, those who neglect the impacts of voice assistants in the search results are doomed if they don’t take corrective action right now.
How Does Optimize Voice Search Differ from Traditional SEO Results?
When one searches for a query through their keyboard, either on a Mac or an iPhone, they use short queries like blueberry pie recipe or barbershop near me. But a voice search is entirely different; it is more conversational, like ‘Hey, Google, how do I make a blueberry pie’? or ‘Hey Siri, where is the nearest barbershop?’
The stated examples show that the keywords are entirely different in a typed result and a voice assistant searched result. And suppose your website is only optimized by an SEO company for traditional SEO and not by a voice SEO services in India provider. In that case, it will lose out on voice searched results.
WEBSITE VOICE SEARCH OPTIMIZA
Here are five tips to optimize your site to reap the benefits of voice search.
- Start with the basics.
The benefits of voice search can only be reaped can only reap the benefits of voice search if the website is already ranking high in traditional SEO results. So, it should not be a surprise that the first tip is optimizing your website for conventional SEO. Of course, Google algorithms are constantly changing, because of which there need to be some changes in the SEO strategy as well. But creating an SEO-friendly website, quality content, and building backlinks are the foundation of any SEO strategy.
- Focus on conversational keywords
As noted in the earlier examples, the query in the voice-based question and the typed questions are entirely different. The results are also different because of additional keywords used during the website optimization. ‘How,’ ‘What,’ and “Best’ are commonly used in a voice-searched query. If one optimizes their content, keeping this in mind, they will see immediate benefits of voice search on their website.
- Answer questions
Voice search queries contain keywords such as how, what, why, when and where, and if someone answers these specific questions on their website, the search engines show their results at the top of the page. Therefore, one needs to create content on their website that answers such questions; FAQs are a great way to answer these questions and optimize your website for voice search queries.
- Make your website mobile-friendly
One should already have optimized their website to be mobile-friendly a couple of years back by hiring one of the top SEO services in India as most of the online search was and is still done on mobile devices. You need to optimize your website to be mobile-friendly, and voice search optimization goes hand in hand.
- Think local
Many of the queries done through voice searches finish with near me. It is a crucial factor as if you have listed on your website your address, your contact number and have answered ‘near me’ questions in your content; it will likely be picked up.
Voice search optimization services are crucial as they are the way of the future. As more and more intelligent devices reach ordinary people’s hands, it would be best if you stay ahead of the curve and hire voice SEO Agency in India.
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